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case study

Improving compliance with privacy laws

Privacy and legal staff for an automotive manufacturer set up a Project Management Office to ensure adherence to privacy guidelines.

Opportunity
Opportunity

A leading automotive original equipment manufacturer (OEM) identified a number of its business affiliates that were involved in retail marketing but not following established privacy guidelines and best practices for marketing communications. The company needed to ensure it was doing everything it could to be in compliance with regards to consumer consent.

Imagining IT Differently
Imagining IT Differently

ISG set up a Project Management Office to coordinate the review of more than 25 business-affiliate marketing communications that did not meet requirements for providing, capturing and managing consumer opt-outs as required by government regulatory agencies. The PMO then worked with the company’s privacy department to on-board these affiliates with the privacy compliance outsourcing partner to make sure these communications became turnkey corporate processes.

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Future Made Possible

  • Eliminated risk of noncompliance for requirements related to consumer consent
  • Reduced risk of exposure to fines from government regulatory agencies
  • Increased awareness of privacy rules and guidelines across retail organization