Sourcing issues
are the greatest challenges in today’s business world.
What the company truly spends on technology and other operations,
and the measures it takes to drive new capability or reduce
costs that are meaningful to investors are key.
Do you outsource or execute an internal change program?
Do you pursue traditional large-scale vendor contracts or
selective sourcing? These riddles are at the heart of all
sourcing decisions. They affect everyone from senior management
down to rank-and-file employees, as well as the bottom line
(and share price) of every corporation.
Accepting the Challenge
Such questions are in the mind of CEO’s whose typical
first act is to convene some sort of evaluation committee
whose outcome (it is hoped) will be a specific game plan
that produces a harmonious sourcing transition. To outsource
(or not) is the primary question every executive asks. And
fear of being outsourced is in the heart of most every worker.
Adept CEO’s understand that the devil is in the details.
All steps taken must be carefully measured. The gifted ones
know once that outsourcing, or significant in-sourcing,
is broached as part of a total “sourcing strategy”,
life as the company knows it will forever change, even if
no action is ultimately taken.
Addressing changes in these strategies begins in the abstract,
but the objective is to develop a cogent plan. No two are
alike. There are, however, similarities in transitioning
from the oblique to the specific; and they start with the
evaluation committee itself.
Assembling the Team
The best strategy teams work in an unbiased environment,
which limits the agendas of the individual members to enhance
the overall business mission. These members must be altruistic
and committed to finding the right answers: even if some
of them encroach on their turf. The biggest mistake comes
from haphazardly convening the wrong team then trying to
keep its deliberations quiet. This creates confusion, concern
and angst among employees, especially if nothing is produced.
Do this quietly, informally and off-site. If you can get
through step one (having a basic working strategy) that
mission’s accomplished.
The team must be matrix in nature and understand (or at
least appreciate) outsourcing’s impact on each individual
part of your business model. Their backgrounds in finance,
lines of business and project leadership help set defined
goals for the strategy. They understand what’s possible
within the outsourcing and shared services world and translate
those possibilities to your business model. Collectively,
these team players must understand the fundamental questions
you clearly pose. “What’s the inspiration for
outsourcing, and why? What are our goals? What strategies
are we willing to adopt (and not)?” This group must
think through your business model and determine what makes
sense (from both configuration and location perspectives)
for both the current base case and future state of the organization
and develop a number of scenarios.
As you survey the work of this team, weaknesses to either
commitment or results might be detected. Often, a trusted,
experienced, unbiased third-party that compliments this
group is a powerful advantage that can “nudge”
it toward the outcomes you’re searching for or, if
appropriate, take a stronger leadership role to find the
right answer.
It’s easy to get caught in a perpetual loop when
looking at the big picture and trying to translate it into
tactics (especially when factoring employee morale) since
today’s fundamental outsourcing driver is the offshore/cost
element. It’s changing everything. The pure labor
arbitrage savings, if approached properly, are significant
and can be used to find new ways to do work once moved,
or simply finance the cost of change in other areas of the
business.
Lead, Champion and Own
Finally, as CEO you have to own the strategy and understand
the facts clearly. You also must ask yourself if you’re
going to take ownership of this strategy or simply champion
it and leave it to the troops to figure out. Are you prepared
to see it through? You are going to ride a lot of heat (justified
or unjustified) for what you are doing. The rank and file
will generally be “against it.”
The dilemma with a strategic sourcing effort (other than
the fact that it is often protracted) is that you have to
make, and then live with, hard decisions. Are you willing
to champion this day-to-day, to the end?
Build a good team. Ask for qualified outside help if you
need it. Give the group solid and clear parameters to see,
discuss and develop. And understand that a clear strategic
plan the team produces (that you are willing to take ownership
of) is the beginning of what will be an exciting and positive
new chapter in your company’s history.